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Europe set to take hold over sports…other than soccer posted on 07/25/2008
Europe’s nurtured sport-child, soccer, is just that: an only child that’s captured the attention of Europeans for over 150 years. The sport has yet to pull American interest on the same level… and probably won’t.
So what did the European market do? Aside from the exchange of the Euro crushing the dollar – it’s now one Euro to $1.56 – They’ve started to embezzle athletes of North American leagues to compete in European leagues, outside of the soccer realm. Most notably basketball, but hockey may be heading down the same path.
One such notable league due to take off this coming September, the Continental Hockey League, has already made a serious name brand move. Yes, you’re thinking, “who cares about hockey anyway?” But the CHL just signed one of the biggest names in hockey, Jaromir Jagr, to a whopping contract.
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